Brand Report Card: The Fashion Labels Eating TikTok Alive Right Now (And the Ones Getting Absolutely Cooked)
Not every fashion brand can survive the TikTok court of public opinion — and 2024 has been absolutely ruthless. We ranked the labels that Gen Z is currently obsessing over, the ones that tried too hard and flopped spectacularly, and the surprising underdogs nobody saw coming. Grab your haul bag.